A customer lifetime value calculator, CLV calculation in business marketing and why customer lifetime value is important.
The article includes the definition and meaning of customer lifetime value and includes examples and case studies.
How to determine the value of a customer and what are the benefits of knowing and understanding the value of your customers? Focusing on customer lifetime value or CLV is the silent competitive edge for businesses. And discover the importance of customer exit interviews.
If you are a business owner and looking for a good business development system you might be wondering what to look for. This article is aimed at helping you make that decision, by firstly explaining what we understand by ‘Business
Business Strengths, Weaknesses, Opportunities and Threats analysis or SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A business can use a SWOT analysis
There are many business performance management software products out there and each working in a different way, so depending upon what you are looking to do will depend upon which software product you buy. If you are looking for business
Small business software is an essential tool for any business and we have two examples of excellent software designed for good business management. Business management software would include forecasting software and business software designed to improve profits together with having
The net profit in a business tells an investor or business owner how much money the company makes for every £1 it generates in sales revenue – the higher the profit the better the business. The net profit margin is
Key Performance Indicators (KPI) are financial and non-financial measures used to help a business define and evaluate how successful it is and are used to monitor how the organisation is doing. Another term for KPIs is Key Success Indicators (KSI)
There is no doubt that the recession is hitting everyone and as a result there are not many businesses that have not been affected so far. This is the time for the “Survival of the Fittest” and if you want
An example of one aspect of your business that you should measure and manage is your advertising spend and how well it is working. I would hazzard a guess that most businesses do not monitor their advertising spend and what