Customer lifetime value; lifetime value calculator and CLV calculation

Customer lifetime value; lifetime value calculator and CLV calculation

A customer lifetime value calculator, CLV calculation in business marketing and why customer lifetime value is important.

The article includes the definition and meaning of customer lifetime value and includes examples and case studies.

How to determine the value of a customer and what are the benefits of knowing and understanding the value of your customers? Focusing on customer lifetime value or CLV is the silent competitive edge for businesses. And discover the importance of customer exit interviews.

Going concern value

Going concern value

Going concern value and the definition of going concern. Broadly speaking going concern is referring to a business operating at a profit, which is expected to trade for the foreseeable future.

The foreseeable future for this purpose is normally regarded as 12 months. Going concern value is key if you are selling a business as a going concern. Likewise if you are buying a business as a going concern, you will be keen to know whether the business is likely to continue trading into the foreseeable future.

The value of a business will be adversely affected if it’s not considered to be a going concern. In this case either a liquidation value or a receivership value will be placed on the business.

Symptoms of Overtrading

Symptoms of Overtrading

Symptoms of Overtrading This article is about the symptoms of overtrading, which is most often seen as a business startup problem. However, overtrading can affect mature businesses too. Before I go into the symptoms of overtrading, it is worthwhile looking

Solvency Ratio Formula – Understanding Solvency Ratios

Solvency Ratio Formula – Understanding Solvency Ratios

Solvency Ratio Formula This article is about the ‘solvency ratio formula‘ and is written by Russell Bowyer. This subject is one that I’ve had experience within my own company and in helping other entrepreneurs in business. The following headings are