What is disruptive innovation

What is disruptive innovation and why is it important for business

What is disruptive innovation and why is it important for business, but sometimes bad too?

Disruptive innovation is what’s used in business to describe an innovation that either creates a new market or disrupts an existing market.

Clayton M Christensen defines a disruptive innovation as a product or service designed for a new set of customers.

Disruptive innovation requires entrepreneurs with determination, who are creative and willing to take risk.